If you are a psychologist who is running your own personal therapy service, you know full well that it’s too easy to put up a website. In fact, you probably have heard of other psychologists and social workers who have used free hosting service providers like blogger.com. In fact, your professional associates might have even joked with you as to why you insist on paying for hosting when it’s all over the place and it’s absolutely free.
I understand where you’re coming from.
It can definitely seem almost embarrassing because a lot of people might be confused as to why you insist on payed service provider. But the bottom line is actually quite obvious. While there is a lot of free hosts available on the internet, they are not created equal. Also, some are more reliable than others. Also, when you have a potential patient looking to know more about what your practice is about and as well as get some sort of social proof, when they discover that your online presence uses a free resource, a lot of your credibility suffers.
It may not be a lot, but it is noticeable and believe me, considering how competitive the contemporary market is for psychoanalysis, psychotherapy and counseling services, you really can’t afford to drop the ball just because you chose the wrong host. You might be thinking that you’re saving a lot of money now, but can you imagine the amount of money you’re actually losing because people get turned off by the fact that your practice’s website is hosted by wordpress.com or blogspot.com.
This is an unnecessary loss. You don’t have to lose out this way. Unfortunately, too many professionals play the game this way and they are besides themselves as to why they’re not getting the amount of clients they could otherwise be getting. They have the right training, they have the right experience, there’s no shortage of people testifying or giving testimonies regarding the quality of their work.
The problem is every little detail helps and when people see that you are hosting your website on a free server, people get turned off. People feel that you are hiding something or you’re not all that professional. At the back of their head, they’re thinking “why can’t this professional use a professional hosting company?”
Now don’t get me wrong.
For some people, this is a not an issue. For some of your clients, they couldn’t care less whether you are hosted on wordpress, blogspot or any other free platform. What they’re focused on is whether you know your stuff. Whether you can provide the kind of service they’re looking for.
Unfortunately, the vast majority of your clients are not going to have the same mindset. A lot of them are sizing you up in comparison to all other service providers in your local area. This is what you should be concerned about. This is where you stand to lose a lot of money because whenever you’re dealing with any kind of competitive service, people will compare what you have to offer in terms of both tangibles and intangibles.
While you may have the right degree from the right school with the right amount of experience and results, the decision might come down to something as basic as to your source or choice of host. Am I clear?
If you have decided to get your therapy website hosted on a professional stand alone hosting company, congratulate yourself. You’re definitely half way there. But keep in mind that there are many different options out there and a lot of them, I’m sorry to report, are bad. Either they don’t show your website when people need to see it, or they show it in a very éradiquer. Either it loads slowly or it feels that something is lost in translation or, worst yet, the database crashes from time to time. None of these situations are good.
Do yourself a big favor and stick to the tried and proven big name brands in the hosting space. As a professional therapist, you should be able to afford this. Sure, it may cost you several thousand dollars over the course of a year, but this is a drop in the bucket compared to what you stand to lose if your clients stop showing up or don’t become clients in the first place. Why? They can’t find your website or they can’t load your website when they need to.
You need to focus on big brands and when it comes to hosting, the 2 big brands out there are digitalocean and aws. Aws is very well known because it carries the Amazon brand. Aws stands for Amazon Web Services. You might be thinking that this is a slam dunk. You might even be under the impression that there’s really no mystery here. You should just go with aws. Well, I beg to differ because you might be engaged in overkill. You might be trying to kill ants with flamethrower. There’s no need to do that.
There are cheaper, yet equally powerful if not better providers like digital ocean. Clear the fog of hype by focusing on a feature by feature analysis in our very own aws vs digitalocean comparison. In this comparison, we lay out all the features aws brings to the table as well as digitalocean’s offerings. When you look at this side by side comparison, you have all the information you need to cross reference with your particular set of circumstances and needs.
Once you’re able to do that, you’ll be able to find the right solution to fix the right problem at the right time and at the right price. This way you save a lot of money and you get a tremendous amount of peace of mind. While it might seem almost impossible, this is not only possible but probable if you are willing to put in the right amount of time and attention to detail. Again, this doesn’t have to cost an arm and a leg.